On Monday evening local businesses, the Scone Horse Festival Committee, sponsors and interested locals gathered for the unveiling of the refreshed branding for the Scone Horse Festival.
The new branding is a result of a workshop between Ideation Group and the Scone Horse Festival Committee where we identified the need to put the “fun” back into the Festival. This inspired the strong, bold colours in the refreshed brand and reflects a brand that is contemporary, modern and versatile.
In addition to the refreshed brand, merchandise such as bunting, flags and kids T-Shirts were presented to demonstrate the possible uses of the branding and the idea of bringing the “fun” back to the festival.
The crowd also received a “sneak preview” of the new website, www.sconehorsefestival.com.au, which went live the following day.
We are very pleased with the positive response to the new branding from the Scone community and feel honoured to be part of this journey with the Scone Horse Festival Committee.
Photo Caption: Jackson Selwood models new branded merchandise.